Welcome to The White Armory!

A Special Notice From TWA

Dearest TWA Family,

As most of you know, Colton and I created The White Armory 8 years ago as a little shop on a tiny
portion of land here on Emerald. Gradually, we expanded, a piece at a time and ended up with the full sim
that we have today. Emerald has always been our home and The White Armory has always been here.

Our purpose was to combine our passion for medieval history and the creative aspects that Second Life
allows to create weaponry and role play clothing that was not only affordable, but of the best quality
possible.

Our philosophy is to give Second Life users the items needed to create their own world and personality.
We began our weekly gift giveaways in 2007, and have done so every Sunday since. Our sim is
open to all ages. So even new users have been able to outfit themselves handsomely, with little
or no Lindens.

Colton and I are not just Second Life business partners, we are married in RL as well. Both of us have
spent literally thousands of hours perfecting our craft and bringing our best into The White Armory in
hopes of enriching your own experiences here.

In mid 2012, we began to experience a down trend in sales. This was partly due to a recession in the USA.
And partly due to a growing number of creators in Second Life.

The Second Life economy became saturated and forced many creators to start pricing their work lower to
correspond with the demand for cheaper quality items. Those who were not able to match that demand were no
longer able to pay their rental costs, or tier payments. We saw many large, and well loved brands
close their inworld stores in favor of the Marketplace.

Beginning in 2013, the grid saw a new trend. The bi-monthly or monthly gacha/fantasy event. These have
become very popular and are now a primary outlet for non-store creators to sell their wares at very
little to no overhead cost. However, it has also diverted valuable traffic and business from
established SL store owners, such as The White Armory.

As these trends continue, we are experiencing lower and lower sales volume. Each month is lower
than the previous one. Since we own a full sim, our monthly tier is $300 US dollars. We must make
at least that amount to keep our doors open. But more importantly, if we are working to just pay our
tier, then our motivation for having a business in Second Life is moot. A business in any world is
designed to be a job that makes a profit.

Colton and I originally wanted to expand our designs to RL. As time has progressed, the economy has taken
its toll and that dream is no longer viable. Each month has become a financial struggle for us.
The stress of spending untold hours designing apparel for mere pennies is disheartening
and hard to maintain. Colton has a RL job. And I am trying to supplement our income from other
sources in RL. Which takes valuable time away from The White Armory.

But we have RL bills. A lot of them.

We have always tried to be honest and give back to our customers. You are our family. We have made many
great friends here and each one of you is very dear to us. So I will tell you that Colton and I will
hold on as long as we can. I cannot promise, unless something drastically changes, that we will be here indefinitely.
We need a roof over our heads and food to eat in RL. And those things are primary.

I will tell you, however, that if things do not change and if we do not see a marked and consistent
improvement in our sales, we will have no other option than to close our doors.

We just wanted you all to be aware of our situation. We so appreciate your support over the years,
and we sincerely hope to be here for many more.

Love and hugs.
♥♥ Colton and Bee ♥♥

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10 responses

  1. Wish u everything be good first of all in ur RL, so u can be able to make ur amazing stuff here in SL. May luck be on ur side ❤

    January 8, 2016 at 8:56 pm

  2. I have been here with you from the beginning and will continue to be here with you and for you, doing whatever I can to help. You deserve to be successful.

    February 8, 2016 at 8:00 pm

    • I know. We started that journey you and I! And you have been a constant support and encouragement for us. Love you Uncle Bob! ♥♥♥

      February 8, 2016 at 8:24 pm

  3. Reblogged this on House of Fashion and commented:
    This is so sad

    February 19, 2016 at 10:18 am

  4. Hi – I know what you are talking about – the same thing is happening to me; the only reason I can hold on is due to my RL job. I wish you all the best and a turnaround for us oldies!

    February 19, 2016 at 10:29 am

    • Hang in their Sasha!!! I truly believe things will get better! HUGE hugs!!!!!!!!!!!!!! ♥♥♥

      February 19, 2016 at 3:39 pm

  5. An exceptionally well written article. RL and virtual retailing is experiencing the same digitization phenomenon. The truth is, you can not be 100% marketplace/gacha nor can you be 100% brick & mortar (storefront in SL), you need to be both. Drive people from events to your main store. Just like mesh has changed the game, so has the way people shop and purchase. Do not get me started on the land economy of SL,that is another discussion 😛 Good luck – we can not loose great designers. All the best – Filo Tani

    February 19, 2016 at 7:18 pm

    • Thank you Filo! Yes, that is what we have been doing. It is imperative that established designers and storefront owners move in tandem with retail trends. Lest we end up a virtual memory. :-/

      February 19, 2016 at 7:27 pm

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